What Makes Dank Cannabis Dank? Unveiling the Secrets of Freshness

What Makes Dank Cannabis Dank? Unveiling the Secrets of Freshness & Terpene Richness
What Makes Dank Cannabis Dank? Unveiling the Secrets of Freshness


Dec 13, 2023


In the ever-evolving world of cannabis, the term 'dank' has become synonymous with top-quality, fresh, flavourful, and effect-true cannabis. But what really makes cannabis dank? Is it just about being smelly and tasty, or is there more to it? At It's Primo, we're not just about growing cannabis; we're about nurturing it from seed to sale, ensuring every batch is "Always Fresh" and "High Terp" baby.

Let's dive into the science and art of keeping cannabis fresh and terpene-rich, and why this matters more than you might think. Cheap weed does not mean poor quality!

The Fresh Cannabis Factor: Why "Always Fresh" Is More Than a Slogan

For us, "Always Fresh" isn't just a catchphrase; it's our mantra. Why? Because cannabis, like any botanical product, can deteriorate over time. The journey from packaging to purchase can span six months or more, and improper storage can turn even the finest craft product lackluster.

Understanding Cannabis Oxidation

Oxidation, the interaction between oxygen molecules and all the different substances they may contact, is a key player in cannabis degradation. But what does this mean for your bud? Let's break it down.

Why Oxidation Matters

Cannabis exposed to excessive air undergoes chemical changes. THC, the primary psychoactive compound, can convert into CBN (Cannabinol), a compound with different effects and potency.

Keeping Cannabis Storage Optimal

At Its Primo, we use innovative methods like cold nitrogen tunnel packaging to minimize air exposure, preserving the integrity and potency of our cannabis.

Cannabis Storage

Timing is Everything: When to Harvest Cannabis

Harvesting cannabis at the right time is crucial for ensuring peak freshness and potency. This timing impacts not just the cannabinoid content, but also the terpene profile.

Fresh Cannabis vs Aged Cannabis

Fresh Cannabis: Rich in cannabinoids and terpenes, fresh cannabis offers a vibrant, flavourful, and potent experience.

Aged Cannabis: Over time, exposed to elements like air and light, cannabis loses its potency and aromatic profile, leading to a less desirable experience.

High Terpenes Strain: The Flavour and Aroma Powerhouse

Terpenes are the unsung heroes of the cannabis experience. They're responsible for the aroma and flavour, and they also play a role in enhancing the effects of cannabinoids through the entourage effect. Understanding the weed terpenes chart helps learn the effects of various terpenes on the potency of different strains.

High Terpenes Strain

Do Terpenes Affect High?

Absolutely. Terpenes can influence the effects of cannabis, from relaxation to euphoria, creativity to focus. Understanding what is considered high terpenes can guide you to a strain that matches your desired experience.

The Art of Curing and Cannabis Storage

Let's keep it dan. Curing and storing cannabis is an art that requires precision and care. It's the difference between a premium product and a subpar one. This is where Its Primo stands out.

Cold Nitrogen Vacuum Sealing: The Game-Changer in Cannabis Freshness

In the quest to deliver the freshest possible cannabis experience, cold nitrogen vacuum sealing stands out as a revolutionary method. This technique is akin to the way a bag of potato chips is sealed to preserve its crispness and flavor. Just as nitrogen flushing in chip packaging prevents the chips from going stale and keeps them crunchy, cold nitrogen vacuum sealing in cannabis storage plays a similar, crucial role.

Cannabis curing with cold nitrogen

Preserving Freshness and Potency

Comparative to Potato Chips: Imagine opening a bag of potato chips. The crunch, the freshness, and the flavor are all at their peak thanks to the nitrogen sealing. Similarly, when a cannabis flower is sealed in a nitrogen-rich environment, it retains its freshness, aroma, and potency, much like the day it was packed.

Potato chips

Preventing Oxidation

Why Nitrogen Matters: Just as exposing chips to air causes them to become stale, exposure to oxygen can degrade the quality of cannabis. Nitrogen, an inert gas, effectively displaces oxygen and shields the cannabis from the oxidative processes that degrade cannabinoids and terpenes in weed strains.

Extending Shelf Life

Long-Lasting Quality: Cold nitrogen vacuum sealing significantly extends the shelf life of cannabis flowers, much like it does for food products. This means that even after months of storage, the cannabis retains its characteristic properties, providing consumers with a product that's as close to freshly-harvested as possible.

Consistency in Experience

Uniform Quality: Each time you open a nitrogen-sealed cannabis package, the experience is consistent. This reliability in quality is similar to the uniformity you expect when opening a new bag of potato chips – always fresh, always delightful.

By adopting this advanced storage method, we ensure that our cannabis is protected against the factors that lead to degradation. The result is a product that remains as fresh, flavourful, and potent as the day it was packaged, offering consumers a superior experience that’s reminiscent of enjoying a delicious and freshly prepared meal straight from a gourmet kitchen. Whether you are a fan of pre-rolled joints or edibles, our products are sure to deliver the effects you expect.

The Science Behind Curing Cannabis

Curing Process: Proper curing of cannabis is critical for developing and preserving its aromatic and flavor profiles. It involves carefully controlling humidity and temperature to ensure that terpenes and cannabinoids are preserved.

Packaging Innovation: Our cold nitrogen tunnel packaging is revolutionizing how cannabis is stored and sold. Think of it like a bag of chips or a tuna can – sealed to lock in freshness.

The Degradation Dilemma: Oxygen, Heat, and Moisture

The enemies of cannabis quality – oxygen, heat, and moisture – can all lead to degradation. Understanding these factors helps in maintaining the quality of your weed.

Combatting Weed Degradation

Preventing Breakdown: Ensuring cannabis is stored in a cool, dry place away from direct light can significantly reduce degradation.

Technology at Its Primo: Our state-of-the-art storage solutions are designed to keep these factors at bay, delivering fresh, potent, and flavourful cannabis every time, whether you pick our Gorilla Haze or Purple Kush.

The Journey from Plant to Bag: It's Primo's Specialty

From the moment a seed is planted to the moment a consumer opens a bag of Its Primo flower, every step is calculated and executed with precision. We honor the legacy of cannabis cultivation while embracing modern technology and methods. We pride in offering the best pre-rolls in Canada crafted using superior quality of marijuana bud.

Pure Cannabis Fresh: A Symphony of Flavour and Effect

Why Freshness Matters: Fresh cannabis means more than just potency; it's about experiencing cannabis as it's meant to be – full of life, aroma, and effect.

Our Commitment to Excellence: At Its Primo, we're continually refining our processes to ensure that every bud is a testament to our commitment to quality.


Dank cannabis is more than just a buzzword; it's a standard of quality that encompasses freshness, flavor, potency, and experience. At Its Primo, we're dedicated to ensuring that every batch of cannabis we produce lives up to this standard. We want to ignite a conversation, much like the white vs black ash debate, to get people talking, believing, and advocating for fresh, terpene-rich cannabis. Join us in this movement and experience what truly dank cannabis is all about.

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