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It's Primo

Established Underground.
A new era of cannabis for a proven community.

Featured Product

Purple Kush strain

Pre Rolls

The Purple Kush pre-roll is made with all bud, no shake. A convenient and ready-to-enjoy cannabis experience that embodies the essence of this exceptional strain.

Purple kush pre rolls product

Featured strain

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Our exclusive low temperature vacuum nitrogen drying method ensures the strain's full natural flavour and effect are perfectly preserved. Indulge in the luxurious sensations of Gorilla Haze, expertly cultivated for your pure enjoyment.

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Afghan Hawaiian is an exotic cannabis strain that has gained a reputation for its unique flavours, indica-dominant hybrid effects and its fruity aromas.

White Ash vs. Black Ash
White Ash vs. Black Ash. Is Black Burning Ash Toxic?

White Ash vs. Black Ash

Users swear by the purity of white ash, claiming it's a sign of quality, while others question if black ash is a red flag. In this deep dive, let's burn through these cannabis myths and explore the truth.

It's Primo brand icon

Our goal is to bring you only the best through
time-tested techniques. Whether we’re
talking indoor B.C. bud or sungrown flower,
we have a deep appreciation for the
traditions of process and care.

Our ethos was established underground
through over countless years, bringing
together those who share deep values and old
world knowledge.
A new era for a proven community.

A guy showing his back into the nature
"it's primo" logo yellow

Our goal is to bring you only the best through time-tested techniques. Whether we’re talking indoor B.C. bud or sungrown flower, we have a deep appreciation for the
traditions of process and care.

Our ethos was established underground through over countless years, bringing together those who share deep values and old world knowledge. A new era for a proven community.

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Weed vs. Hash

All things cannabis related. Your one stop shop for cannabis knowledge.

Cannabis flower, the beloved bud, offers a diverse range of aromatic strains and full-spectrum effects, while hashish, derived from resin, delivers concentrated potency and a distinct, refined experience.

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Smash Burger vs. Regular Burger

We ALL get them so please do indulge.

Smash burgers, renowned for their irresistible crispiness, are crafted by pressing thin patties onto a hot griddle, while regular burgers feature thicker patties cooked to perfection on a grill, offering a juicy bite.